Msquared Communications – Branding and New Website
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The Brief
To present MSquared communications as an established and highly creative communications agency to potential clients by creating a specific website to promote the specialist skills they have in both the areas of health & beauty and food & nutrition.
Our Solution
The website was to be the first point of contact with potential clients, so the website was designed as a platform to promote the big splash media relations campaigns that Msquared specialise in.
This was achieved by highlighting the benefits of their service via the use of existing client case studies showing the success press coverage of several integrated creative communications campaigns.
The website was specifically designed to use large photographic imagery and the copy was kept to a minimum on the initial pages, however further information and related client press coverage was shown on the supporting pages.
The Success
As a direct result of the new website and branding visitor numbers to the website have increased and so has the number of opportunities to pitch for new clients.
“We really are so pleased with the new website and visual branding you guys created for us. I can say at least two new pieces of business are a direct result of the website and the new email marketing function you built into our CMS”.
Tara Manning – Msquared Communications
The Technology
In addition to designing and hosting the website, Yellow Hats also developed a customised content management system (CMS) allowing the client to quickly and easily update all the information on the website.
- Website Design and Programming
- Bespoke Content Management System (CMS)
- E-newsletter Marketing Functionality
- Search Engine Optimisation (SEO)